Profilering av Kharma Club i Visby. 2010.
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The mission included the promotion proposal and re-profiling of Kharma (bar and club in Visby, Sweden). The profiling that Kharma have had during the summer did not work as well during autumn and winter period because it is low season at Goland and the client group are significantly smaller. Therefore, the challenge was to create three clubs on three different nights of the week targeting at different audiences.
From the beginning, a simple profiling was made where we only separated the three clubs through colors. However, I further developed the concept and gave each club their own theme. Each club had its own characters (which also fits with Kharma’s own profile). The project included printed materials, and suggestions for website and other marketing channels and also tips for the interior design.
Uppdragsgivare: Hill Marketing